Landing pages have arrived! Depending on your hosting plan, you can now create up to 30 custom landing pages to promote lead generation with your SubHub membership website builder.
What is a landing page?
A landing page is a single page with the focused marketing goal of getting visitors to take a specific action such as lead generation, capture, sales and more.
The intention of a landing page is to drive visitors towards conversion with a targeted message.
How to build a landing page with SubHub?
SubHub’s landing page builder offers the flexibility to customize your page to meet your specific marketing goals. You can select from a variety of layout sections to design a page with all the elements you need to create a converting campaign.
The opt-in banner allows you to collect the names and emails of potential leads in a report which can be uploaded to your email campaign.
More page possibilities
The uses for the landing page editor aren’t just limited to building landing pages. You can use the advanced design functionality to build any type page you might need and then add the page URL to your website's navigation menu.
How to get started
Start building your first landing page by clicking the menu item Edit Landing Pages in the blue sidebar in your SubHub control panel.
Take a tour of the editor with this video tutorial:
Landing pages have become a ubiquitous subject over the past few years. Once the province of only sophisticated marketers, every entrepreneur online now has multiple ways and reasons to set up landing pages.
Depending where your clients or potential clients are situated within your marketing funnel, you may have different reasons for implementing a landing page.
Here are three common types of landing pages:
1. Lead Capture Page.
If you're are a new business owner or are finding that your mail list is not growing at the pace you would want through other means, a landing page can help. Content should be straightforward on these pages and contain these four elements:
a) Your offer;
b) Benefits of the offer;
c) How your offer will address their pain points; and
Lead capture pages typically offer an incentive or lead magnet to visitors to offer up their email addresses (knowing full well they will receive emails from you). What kind of incentive depends on where your visitors to the page are in the buying cycle. Whether they are already customers or have never heard of you before, your mission is to provide a lead magnet that addresses a specific pain point that you know that audience is experiencing.
An SEO checklist or Ebook on making money with your membership website might be appropriate for experts in their field who want to monetize their knowledge online. If your audience is already familiar with you, a free coaching call or bonus pack might be something that would interest them.
Another hallmark of a good landing page is a lack of navigation links. With no other links to take visitors off your landing page and onto something else, you have limited their options to one: responding to your call to action. There is no point in allowing your potential client to get distracted and go off to browse the rest of your website. In fact, many experts say that having no navigation can increase conversions dramatically (up to 100%!).
2. Sales Page.
In the previous discussion of a lead capture landing page, brevity is your friend. Offering clear, concise copy and a simple call to action that visitors will jump at to alleviate their current problem will be your best bet. However, with a sales page, you want to get into all the nitty-gritty details of your offer. You may provide some bonus material for signing up, but the purpose of this page is to sell your solution.
Typically, visitors will be in the final stages of the buying cycle, have done their research, and are now looking to be convinced that your service is right for them. You'll want to include testimonials, awards, videos, and very detailed benefit statements, including a money-back guarantee. A clear call to action to 'Sign up' or Buy Now' should be sprinkled throughout the page.
3. Click-through page.
An excellent example of this is an offer of a free trial. The visitor clicks the button to, for example, start the free trial and is then directed to a sign-up page. Likely there will be more to complete than simply an email address, which is fine because the visitor should be ready to take this step after being somewhat familiar with your brand.
Now let's look at how best to drive traffic to your landing pages. Of course, you can investigate paid PPC ads with Facebook or Google, but first let's focus on free avenues to create traffic to your pages.
1. Social Media Marketing
If you have a following, social media is a perfect medium from which to send followers to your landing pages. For example, if you have social media followers who are not on your mailing list yet, a free offer can entice them to sign up. Facebook Lives and YouTube webinars could lead to either a click-through free trial page or to your sales pages.
Once your leads are in your email marketing system, they've given you permission to contact them in the future. That doesn't mean you're going to start sending links to your sales pages right away, though. These folks are simply not ready to buy yet. But it does allow you the opportunity to offer them a click-through type landing page for a free trial or a discount. That will take them into the middle of your sales funnel. Now you can start sending them emails. Emails are an excellent place to inform your tribe of upcoming webinars or new case studies. You can also provide the opportunity for feedback.
Ways to send viewers to your landing pages via email campaigns:
A welcome email sequence following a newsletter sign-up leads to a click-through landing page offering a free trial
A tutorial series of emails designed to help the user get the most from their free trial, pointing to a sales page
Use personalized emails to offer exclusive deals to current customers to reward them for purchasing and encourage engagement
Foster further engagement by responding to email replies
3. SEO
Include a Blog
It can be difficult to search engine optimize a landing page because there is not much content on the page. But there are remedies. Having a blog on your own website can boost SEO for your page. At the end of each blog post, offer a link to your landing page.
Establish Authority
You can enhance SEO for your landing pages by establishing yourself as an authority in your field. This is done through link-building and exposure on external websites.
Guest Posting
Providing guest blog posts gives you exposure in other (hopefully related) markets. Keep an eye on social media postings, blogs, and forums dealing with your area of expertise and strategically offer input. Submit business listings on industry-related directories on the web. These might be association sites, Google My Business, Yahoo, and Yelp for local businesses. These are excellent opportunities to share a link to a lead capture landing page.
Link Outreach
With the importance of being ranked competitively in Google, many companies now exist which offer link-building services. Most are legitimately reaching out to existing websites in your niche to request backlinks in exchange for payment. Be aware, this is a time-consuming process. But most established link-building services have amassed a network of reliable sources and can establish linking to your site in a reasonable time frame. Just make sure you know what kind of methods are being employed. The best bet is to hire someone based on a trusted referral.
How to SEO your landing pages:
Use "long tail" keywords on your landing page. Short popular phrases will be difficult to rank for, so stick to the particular purpose of the landing page as your primary keyword phrase.
Check your page load speed. The faster your page loads, the better for SEO purposes
Build authority and backlinks by posting on other websites (being mindful of their posting policies)
Utilize SEO tactics such as title tags, meta descriptions, H1 through H6 headings, and adding alt tags to all images on the page. For an extra SEO boost, be sure to include keywords in the URLs of your image files.
SubHub's landing page builder is live! Open a free SubHub trial and check it out:
What is the best way to boost SEO for your landing page?
Having a blog on your own website can boost SEO for your page through links to it at the end of each blog post. But you can enhance your SEO for your landing pages even more by establishing yourself as an authority in your field through link-building and exposure on external websites.
What are longtail keywords?
Short keywords phrases can often be difficult to rank for. But longtail keyords can be easier and less expensive to rank for because they are longer phrases with more detail included. Consider for example, the short phrase 'meditation retreat' vs. the longtail keyword 'Arizona meditation retreat for spiritual awareness'.
Creating a landing page that converts is essential for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll outline the five key elements to create a high converting landing page that generates leads.
What is a landing page?
A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".
It's designed to be a standalone page with the single purpose of generating leads or sales.
5 Key converting elements
There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising conversion rates.
A compelling headline
A single call-to-action (CTA)
Highlight benefits
Design a scrollable page
Include social proof
1. Write a compelling headline
Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.
If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.
It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy reinforce your sales message.
2. Feature a single focused CTA
Your call-to-action (CTA) should prompt visitors to take a single next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action. Presenting visitors with a single purpose, increases the likelihood that they will act.
The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.
Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.
3. Highlight the benefits of your product
Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:
Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.
4. Create a scrollable page
Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.
Website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.
Visual content is essential to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.
Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.
5. Include social proof
Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you. 90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:
Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.
Landing page outline
The best landing pages include only essential information for the featured product. Anything more and you risk distracting visitors from taking the intended action.
This landing page outline is a guide for the optimal structure and persuasive elements needed to build a converting page.
Simple header
Enticing hero section
Product benefits
Feature descriptions
Supportive social proof
Single focused CTA
Doubt busting FAQ
Minimal footer
Conclusion
If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.
A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.
Free membership ebook
Download our five-step guide to a profitable membership website
Creating a converting landing page is essential to the lead generation for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll be outline the five key elements to create a high converting landing page that generates leads.
What is a landing page?
A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".
It's designed to be a standalone page with the single purpose of generating leads or sales.
5 Key converting elements
There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising your conversion rates:
A compelling headline
A single purpose call-to-action (CTA)
Highlight benefits
Design a scrollable page
Include social proof
1. Write a compelling headline
Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.
If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.
It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy should reinforce your sales message.
2. Feature a single focused CTA
Your call-to-action (CTA) should prompt visitors to take a single specific next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action that is repeated throughout the landing page.Presenting visitors with a single purpose, increases the likelihood that they will act.
The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.
Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.
3. Highlight the benefits of your product
Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:
Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.
4. Create a scrollable page
Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.
Remember website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.
Visual content is vital to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.
Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.
5. Include social proof
Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you.90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:
Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.
Conclusion
If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.
A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.
Free membership ebook
Download our five-step guide to a profitable membership website
Ready to transform your knowledge into an online business with a membership website but don’t have the time or skill to build it yourself? Our design service could be the solution.
Getting your first 100 paying customers for a membership website is always the hardest part. But once you reach that number, it becomes much easier to attract new members.
We've put together a 90-day plan for you to get your first 100 paying customers.
Starting an online magazine has never been easier. Whether you are an individual with a passion for a specific niche or a business seeking to expand its online presence, the wealth of affordable and user-friendly tools makes publishing an online magazine achievable for even a solopreneur.
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Color is a visitor's first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices, create brand awareness, they actually trigger specific emotions and influence conversion rates.
If you run a coaching business in 2025, taking it online through a membership website is a smart way to expand your reach globally and scale your business quickly.
Setting the subscription prices for your membership website is a critical step to ensuring its profitability and long-term sustainability. When deciding the price, it's important to consider various factors, including the value you offer, your target audience and the costs involved.
The best place to start is with your content. Once your message and structure are clear, design becomes a tool to present that message effectively. A well-designed site should look visually appealing, guide visitors intuitively, and inspire them to take action.
If you’ve ever wondered how to plan an event online, now is the time to learn. With 2020 being the year of Zoom, it’s no surprise that holding virtual events has skyrocketed as traditional live events are on hold. But you might be wondering, "Is that good thing?"
The importance of an intelligently crafted pricing page cannot be overstated. When trying to convince visitors to become subscribers of a membership website, the pricing page is a pivotal element in the conversion journey. It's the gateway where potential customers make the crucial decision to commit to your membership.
If you're an expert in a niche subject and want to start a business to earn an income from your knowledge, then starting a membership website is the answer.
A membership website allows you to protect your exclusive content behind a paywall so access is only granted to subscribers.
This article will list the steps you need to take to start building your membership website.
1. Identify your target audience
Growing an audience of paying users requires creating content tailored to their needs.
It may seem counter-intuitive but by focusing on a specific niche subject you'll be able to more effectively create content that appeals to your target audience.
Knowing the customer persona of your target audience, enables you to identify and create impactful content specific to their needs along with effective marketing strategies to reach and engage them.
A narrow audience allows you to craft targeted marketing messages that will resonate with potential members resulting in successful marketing campaigns.
2. Determine your membership model
Once you identify your audience, you need to decide the content that you plan to offer, how it will be delivered and the sales model. Employing multiple revenue streams will maximise your ability to monetise your content. For example, by providing a visitor, who doesn't intend to sign-up to a membership, the opportunity to purchase a course, digital download or pay-per-view product means you still capture revenue. The SubHub platform gives you the ability to create multiple revenue streams.
Offering membership tiers which unlock more content and perks depending on the level is another upsell option to employ. But remember, too many choices can have a negative impact. According to Hick’s Law, the more choices you present to a user can prolong their decision making process. So limit the membership levels to no more than four.
Membership fees can be set up as a one-time payments or on a recurring basis. Recurring fees have the advantage of providing a steady and reliable income flow. For members that might need a nudge, including free trial days can entice them to sign up.
3. Choosing the best membership platform for your needs
These days there are a wealth of membership models to choose from. They include WordPress, where you can build your site's functionality with plugins, to all-in-one SaaS solutions. Which you select will depend on your budget, tech skills, membership objectives and the content you want to sell.
WordPress offers the most flexibility when it comes to the design and functionality you can achieve with your website. However, those benefits also come with costs and disadvantages. Unless you have technical skills or the budget to hire a developer, a WordPress site can be out of your price range.
The other major downside with WordPress is plug-in maintenance. When you build a website based on the interaction of multiple plugins, you must insure they are all compatible. One incompatible plugin, can break your whole site. This often happens when a plugin needs to be updated. And when it does, you'll need to hire a developer to fix it.
Alternatively, a SaaS solution (Software as a Service) is a complete service that provides you not only with the website but hosting, maintenance and customer support. Popular SaaS examples are Wix, Shopify, Teachable and SubHub. A SaaS solution reduces the stress of running an online knowledge business. If something breaks, you just need to submit a support ticket. And SaaS companies are always working to improve their product offerings.
You'll want to select a platform you can grow with. The design, functionality, and scalability should be flexible enough to modify to meet your target audience’s changing needs.
Many SaaS solutions specialise in the delivery of specific types of content. If you plan to only sell online courses, you might select an eLearning platform like Teachable. If your focus is website membership, but also want the additional revenue stream of selling courses then the SubHub platform is the answer.
Lastly, choose a platform that provides dedicated customer support. When you run a membership website, there will be issues. Read client reviews support by people who really understand both technology and online publishing is vital.
4. Building your website
If you've selected a SaaS solution, you can start right away creating your site with that solution's website builder. Most SaaS solutions are intended to be intuitive enough for a non-techie to easily use.
Your homepage will be the most important page on your site as it will influence whether or not a visitor becomes a member. Be sure to carefully craft the copy of your banner and body text so that it informs and engages with your potential members. Clearly define, the benefits of your membership proposition.
Your homepage must also be SEO optimised with keywords so that your site is found in search results.
Include a testimonial section as client reviews can have a persuasive impact by showing visitors that others value your product, it’s a vote of confidence in your product.
Pay attention to page speed as a slow loading page will cause visitors to bounce.
These are just a few tips to create a converting homepage.
5. Upload initial content
Before launching, you'll need to have uploaded enough content to satisfy your first members. This could be in the form of blog posts, courses, downloads, videos etc. Then you'll need to stay committed to a regular schedule of adding new content.
Make sure your content is meaningful and is of value to your audience.
6. Follow SEO best practices
Just launching a website isn't enough to get found. From the start, be sure to follow SEO best practices when creating your site and adding content. This will improve your chance of getting found in search results. Using keywords, the proper heading format, internal links and requesting backlinks are all necessary to insure that when Google and other search engines index your site that they understand what your site is about, how content relates to each other.
The same focus keyword needs to be present in your meta title, article headline, first sentence and a few times in the article body.
Once you create an article, submit it to Google search so that it is indexed within 24 hours.
Use the proper heading (H1, H2, H3...) format on your pages. H1 must only be used ONCE on any page. Proper headings inform search engines about the structure of your site and the hierarchy of your content.
Internal links are created when you include links of similarly-themed content to each other. Again, this help search engines understand the content on your site and how it relates to each other.
When a site links to your site, this is a backlink. It proves to search engines that your content is relevant and trustworthy.
7. Grow a community on social media
Drive traffic to your website using your social media channels. It's best to select a single social media platform and then dedicate all your efforts to building an audience. Choose the platform where your prospective members will be hanging out.
Conclusion
Membership is one of the most exciting business opportunities on the internet today. It is established enough that you will not have to reinvent the wheel. Everything you need to be successful is available and accessible to novices and experts alike.
Having a well-designed church website is essential for keeping your congregation connected, attracting new visitors, and sharing your ministry’s mission. A great website serves as a hub for online sermons, event updates, and community engagement.
Making the leap from a structured 9-to-5 job to starting your own business can feel both thrilling and overwhelming. You’re stepping into the unknown—but also into unlimited possibility. If you’re a new entrepreneur just leaving corporate life, here are some key tips to help you hit the ground running with clarity and confidence.
Bekah's vision led her to become an online fitness coach over eight years ago. She recognised that, for many of her in-person gym clients, finding the time to workout was a balancing act between their job and family responsibilities.
